Foreign correspondents, from American or European networks, love to paint the Middle East as pockets of oil-mongering sheikhs, or war-addicted governments. To counter such stereotyping, the government of Israel, using the satirical videos in the state-sponsored website http://www.masbirim.co.il, is on an image building exercise.
The site mocks foreign journalists who try heavily to add a dose of exoticness to every story.
One of the clips in the video shows a barbecue in Israel.
“A bouncy Spanish TV reporter in riding breeches informs her audience: “Most Israeli homes don’t have electricity or gas, so they use ancient cooking methods, like meat roasted on charcoal”.
Sampling a kebab, she purrs: “Mmm. Primitive but delicious.”
The website is the work of the revamped Ministry of Hasbara, a Hebrew word meaning explanation or publicity.
“Are you fed up with how we are being presented in the world?” asks a voice after each clip. Israel is misunderstood, it says. But volunteers can help correct that by being image ambassadors, countering anti-Israel prejudice.
“Like any other campaign, this is a grotesque satire, and every citizen understands that it’s only satire,” said Hasbara Minister Yuli Edelstein: Reuters reports.
When the chance for the reader or the audience to reach the spot of the story for fact checking is really remote, the imagination of the correspondent – to use the rude translation of an Indian metaphor- spreads its peacock feathers. Let me narrate an old story from Bhutan. Washington Post Correspondent Emily Wax, who had written amazing stories from Africa, was in Bhutan to cover the first democratic elections in early 2008. With her penchant to go into tiny colorful details in the story, this article using the new-old, ancient-modern, happy-sad, then-was-good-now-is-worrying formula slips in a tiny dose of imagination.
“Thimphu is the only capital in the world without a traffic light; instead, a white-gloved traffic officer directs cars, pedestrians and yak herds. The city had a zoo, but freed the animals, saying it wasn’t in the Buddhist spirit to cage the national mammal, the takin, which has the head of a goat and the body of a moose.”: she writes.
I agree to everything she has written, except that a white-gloved traffic officer directs cars. I work by the traffic light she mentions, but I have never seen yak herds waiting for traffic signals. Yes, there are yaks in Bhutan, people eat yak meat, and they do roam freely in higher altitudes, but they do not create traffic jams in the Thimphu valley.
If it was dogs,I would have agreed. They bask in the winter sun on the highway and are sometimes too stubborn to get up from the way, whether its a truck or an SUV honking.
But yaks are sexier than dogs!
ps: I love Emily Wax’s stories